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National Best Seller & Amazon #1 in Business Sales


Learn to keep pace in an AI and  customer-centric world


The Book on the Future of Sales​

1000s of sales professionals are turning to the top book in business sales. The need for innovation and modern sales techniques is resonating with sellers at all levels.


Strategies to enhance technology and AI proficiency to stay competitive and responsive to market changes.


Insights into crafting a go-to-market strategy that resonates with today’s buyers.


Techniques for creating a personalized sales experience that meets customers at every point in their journey.


Methods for ensuring consistent performance optimization to adapt to rapidly changing sales landscapes.


Order your copy of The Innovative Seller by clicking any of the major online retailers below:  




The Innovative Seller Community 


The Innovative Seller Community is a resource hub, daily forum, and expert support platform. It's not another Slack community. Jake is building a place for sales pros to join relevant conversations, get answers, and participate in change in a rapidly evolving sales world that will require rapidly evolving processes, skills, and technology.  It’s a powerful chance for you to join a community of other like-minded people who are pursuing the dream of growing their businesses and careers. Get one-year free access when you buy the book.


Valued at $240/yr

The Innovator Seller Master Class with Jake Dunlap


Morgan J. Ingram interviews Jake in this master class for a dive into the “why” behind the book and the 4 Cs of Innovative Selling, sharing key insights and bonus tips to help you apply the Innovative Seller framework to your business. This master class is an essential companion to the book, providing a deep dive into innovative sales tactics that are reshaping the B2B landscape.

Valued at $200.00

The Innovative Seller Summit Recordings 

The Innovative Seller Summit was a half-day virtual experience with sessions crafted around the 4 Cs of Innovative Selling so our audience could walk away with the knowledge to break old habits and embrace a framework built to revolutionize how sales professionals and teams leverage technology and AI, strategize their go-to-market approaches, customize sales journeys, and optimize performance for consistent success. Watch every session on demand within The Innovative Seller Community.

Valued at $80.00

What Readers are Saying 

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"The Innovative Seller offers an invigorating perspective on sales, challenging conventional methods with dynamic strategies for success in today's fast-paced business environment."  –Lars Nilsson, Former VP of Sales at Snowflake, Cloudera, and Hewlett Packard

About the Book

Most people think that with a new playbook, new methodology, or by implementing the hot new technology revenue will increase - we call this shiny object syndrome. The Innovative Seller answers the question: what will it take to innovate your sales organization for the modern buyer and consistently stay at the forefront with technology and AI?


Whether you’re an Entrepreneur, Founder, Sales Rep, Sales Leader, or VP of RevOps, The Innovative Seller discusses practices of the past, present, and future for how to uplevel your outbound lead generation, sales process, operations, and the tech stack that powers it. 


Jake Dunlap has spent the last 25 years at the forefront of the Sales and RevOps field. In this book, he has laid out the 4Cs of being an Innovative Seller and team. This is the future of sales:

Chapter 1
Innovation Isn’t Hard, Breaking Old Habits Is

Chapter 2
Introducing the 4 Cs of Modern Sales Transformation

Chapter 3
The First C: Commitment to Technology and AI Proficiency: People, Process, and Technology

Chapter 4
The Second C: Current Outbound and GTM Strategy: Pillars 1 and 2

Chapter 5
The Second C: Current Outbound and GTM Strategy: Pillar 3

Chapter 6
The Third C: Customized Sales Experience

Chapter 7
Engineering Your Sales Process for Speed

Chapter 8
Mapping Your Sales Experience—the Early Stages

Chapter 9
Mapping Your Sales Experience During the Late Stages

Chapter 10
Mapping Your Sales Experience to Current Customers

Chapter 11
The Fourth C: Consistent Performance Optimization

Chapter 12
The Future of Sales: Generative AI and the Changing Role of Sales 

About Jake

Jake Dunlap is the industry-leading CEO of Skaled, a Revenue Operations Consultancy known for its leadership in AI for sales, modern sales strategies, and focus on performance. He has worked with 1000s of top revenue leaders and teams globally, such as Microsoft, Splunk, NFL, and NBA, to streamline their sales processes driving 100s of millions of dollars in new revenue. 


With an MBA focused on International Business and 20 years of sales and revenue leadership experience, he is a trusted advisor to top VPs of Sales around the world as they look to find repeatable ways to scale without the usual chaos that comes from rapid growth. 


His insights have been featured in national media outlets such as Forbes and Huffington Post and many leading podcasts, including the Gary Vee Audio Experience. 


As the CEO of Skaled Consulting, he helps VPs of Sales and business leaders break down the complexities of scaling quickly to increase sales and gives them peace of mind through his Innovative Seller Framework.

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